Out of the Blue

Last month I had a few hours of free time before my flight left from Atlanta. I jumped in to my rental car and headed north to visit historic Blue Ridge, Georgia. I just had to see what Out of the Blue was all about. I had met Sarah Auman, the owner, at Americasmart a few years ago. She came into our booth, took a look around, and commented, "I don't buy anything from anyone who isn't fun. Y'all look fun! Let's write an order!"

Since then, she has become one of our regular - and favorite! - buyers. In fact, if a new buyer comes into our booth and is kind of on the fence about carrying our line, Sarah will jump right in and do the convincing for me. She is awesome!

So, how do you describe her store? Her website claims that:  More of an experience than a store, Out of the Blue is your destination for extraordinary gift giving and bountiful living.






I couldn't agree more. Anyone who wonders about the future of the independent retailer needs to take a lesson from Sarah. She knows something about every single product she carries. She makes shopping SO FUN you just feel happy being there. And...as if she wasn't enough of a show, her assistant, BT, might just come flying up to help you - on his roller skates!  

Next time you're up for a road trip, make sure you head up their way.